Northline Tower — Chicago, US
Project Overview
A Vision for Modern Urban Living
Chicago Northline Tower blends contemporary aesthetics with lifestyle-driven spaces. Designed for modern city seekers, this project brings together architecture, community, and experience — all shaped through a strategic creative process.
Our Process: The 5D Framework
Discover. Define. Design. Develop. Deliver.
Our creative system moves from insight to execution in five clear steps. This ensures consistency, speed, and relevance from the first sketch to the final interaction.
Sales Enablement
From Render to Result
This project wasn’t just about visuals — it was about outcomes. We equipped the client with a toolkit tailored for conversion: renders, animations, print, CRM-ready assets and interactive presentations. Everything worked in sync to support the sales team in real-time.
Campaign Testing & Insights
Visual Strategy Informed by Data
We tested multiple visual variants across platforms to measure their impact. Results showed how lighting, emotional tone and even weather affected attention and cost.
Digital Toolkit
A Seamless Buyer Journey
We delivered a complete set of digital tools to support a seamless buyer journey. This included an interactive sales app, a scroll-based online booklet, and a fully responsive web platform — each designed with conversion in mind and optimized for mobile-first experiences.
We delivered a complete set of digital tools:
An interactive sales app with virtual tour
Scroll-based online booklet
Responsive web platform Each built for conversion and mobile-first logic.
We mapped out transport, services, and local landmarks to support both rational and emotional buying decisions.
Branding & Lifestyle
Every Visual Tells the Same Story
The brand system extended across all assets: tone, color, pacing, storytelling. We supported lifestyle branding with visuals that aligned marketing, design, and strategy.
Outcomes
Impact in Numbers
CTR increased by 90%
CPC as low as $0.31
Faster lead conversion during on-site events
Fully integrated buyer journey with trackable touchpoints
